[1] The Challenge
As bp Pulse scaled, existing tools couldn’t keep up—lacking real-time visibility and centralized control—leading to inefficiencies across the growing network.
[2] Overview
A 0-to-1 enterprise platform built to centralize monitoring, streamline operations, and maximize uptime for bp Pulse’s growing EV charging network across the UK and EU.
[3] The Details
AWS, Staff Product Designer, 12 Months
The Breaking Point
As bp Pulse's EV charging network scaled into the tens of thousands of charge points, existing operational tools were no longer sufficient. Teams lacked a centralized, real-time view of network health, leading to:
Reactive troubleshooting and delayed issue resolution
Significant operational inefficiencies
Unacceptable downtime for critical charging infrastructure
The core challenge was to transform fragmented operations into a proactive, data-driven system to maintain high network uptime and enhance the charging experience for millions of EV drivers.
Design + Strategy
UX Research
Project Management
Regional Discrepancies & Shifting Scope
Differing operational priorities between UK and EU teams, compounded by a mid-project pivot in launch strategy, required constant re-evaluation and alignment.
Dynamic Data Environments
Ingesting data from numerous, often inconsistent sources meant frequent shifts in data availability, directly impacting feature feasibility and design requirements.
Translating Complex Workflows
Digitizing highly manual and intricate operational processes for tens of thousands of chargers demanded deep understanding and careful mapping.
Generative AI Limitations
Initial ambitions for large-scale Generative AI insights were curbed by the overwhelming volume and precision needs of real-time charger data, necessitating a strategic pivot to specialized Machine Learning.
The Assistant Behind the Uptime
Leadership envisioned Generative AI transforming vast charger data into smart insights. But at this scale, off-the-shelf models broke down—especially where precision and complexity mattered most.
Our solution wasn’t to abandon the AI vision, but to evolve it. We built Watts, a domain-specific assistant engineered with targeted logic and performance-aware algorithms. Designed for scale and accuracy, Watts helped teams move from reactive to proactive network management—without compromising precision.
The OCC provides a unified "single pane of glass" dashboard and a suite of powerful operational modules, transforming reactive operations into proactive network management.
The Unified Operational Dashboard
This central hub offers critical operational intelligence at a glance, enabling teams to quickly respond to network trends and anomalies.
Central hub providing critical operational intelligence at a glance for Operations Managers
Prominent top-level section with immediate, high-level health checks
Detailed graphs for Uptime, Offline Chargers, Invalid Sessions, & Fault Tickets with flexibility
System-generated anomaly alerts shifting operations from reactive to proactive identification
Charge Points
Anomaly Detection & Smart Alerts
Event Injections | Creation flow
The numbers
don't lie
10 out of 10
Stakeholder CSAT Score
99.9%
Network uptime
Successful
UK Launch with EU rolling out mid-year 2025
© 2025